Eric Tan

Design . Digital . Marketing

FX Medicine

KEY RESPONSIBILITIES

GRAPHIC DESIGN // DIGITAL MARKETING // LOGO DESIGN // ANALYTICS // STRATEGY // E-LEARNING // ECOMMERCE // EMAIL MARKETING // SOCIAL MEDIA // VIDEO PRODUCTION

FX Medicine provides health care practitioners evidence based research articles, podcasts, infographics and educational courses.

  • Implemented new Learning management system - FX Education using the Teachable platform
  • Implemented interactive podcast platform using Demio platform
  • Introduced email automation and A/B testing to email marketing
  • Designed logo and marketing collateral for 3 podcast series, FX Medicine, FX Omics and FX Pulse
  • Tracked all website, podcast and social analytics and implemented growth strategies using Google Analytics and Google Search Console
  • End-to-end marketing campaigns; Design, website content, social media posts, Facebook Ads
  • Managed, designed and uploaded content for web and social media
  • Created and edited promotional videos for interactive podcasts and course materials

BioCeuticals

KEY RESPONSIBILITIES

GRAPHIC DESIGN // DIGITAL MARKETING // ANALYTICS // EMAIL MARKETING // STRATEGY // NEW TECHNOLOGY

A Subsidiary of Blackmores Group, BioCeuticals offer high-quality, practitioner-only, nutritional and therapeutic supplements.

  • Implemented the companies first digital seminar including crosses between LIVE and pre-recorded segments with high level of interactivity.
  • Utilised new marketing tools to increase sales of paid education
  • Produced creative presentations to explain complex ideas
  • Interpreted and designed complex infographics relating to DNA and biochemical pathways
  • Designed complex brochures for practitioner consumption
  • Managed, designed and uploaded content for web and social media

Liquid Investments

KEY RESPONSIBILITIES

GRAPHIC DESIGN // DIGITAL MARKETING // ANALYTICS // EMAIL MARKETING // SOCIAL MEDIA // VIDEO PRODUCTION

A London based investment company that consults on specialist agricultural products in Brazil.

  • Design all campaign collateral for Annual Plantation Tour event - email, web banners, printed brochures, social media content, signage and video production
  • Provide print advertising, digital/web creation
  • Trained marketing team members on coding of email marketing and maintenance of website.
  • Utilised Google Analytics to provide insight into user search patterns
  • Edited yearly plantation tour video
  • Managed and built eDM campaigns using Salesforce Pardot

Matrix Finance Group

KEY RESPONSIBILITIES

GRAPHIC DESIGN // DIGITAL MARKETING // LOGO DESIGN // ANALYTICS // STRATEGY // E-LEARNING // ECOMMERCE // EMAIL MARKETING // SOCIAL MEDIA //

A small business that provides SME’s with finance solutions including equipment leases, home & commercial loans as well as debt structuring.

  • Designed and refreshed existing branding with new marketing collateral throughout the entire business
  • Brought new ideas to an existing brand through the use of digital, print, and various other forms of design.
  • Built new website from end to end from planning, UI/UX, content, design to upload and maintenance using Wordpress

  • Stakeholder management including accountancy firms, real estate agencies and financial advisors
  • Working autonomously to create & maintain brochures, flyers, landing pages and websites.